My business information

Name, presentation, contact details, opening hours: what your clients need to find.

• About your business

  The about section is where people decide to trust you or not. It says who you are, for how long, and who you work for.

• Your business name

  Your business name appears at the top of every page, in the browser tab and in search results. It is the first thing a visitor reads, and often the only thing they will remember.

• Your contact details

  Your contact details are the most visited section of your whole site. This is where a visitor becomes a client — or gives up.

• Your frequent questions

  Frequently asked questions answer in advance what you are asked ten times a week — and save you just as many calls.

• Your headline

  The hero is your site’s first screen: one sentence, one large image, one button. It decides whether the visitor scrolls down or leaves.

• Your key figures

  Your key figures put a measure on your experience: years in business, jobs completed, clients helped.

• Your opening hours

  Your opening hours prevent calls at the wrong time and wasted journeys. It is information people look for before dialling a number.

• Your service areas

  Your service areas say where you travel. It is the question every client asks before calling a provider to their home.

• Your social networks

  Your social networks extend your site: visitors see your day-to-day work there, and you stay present between two visits.

• Your strengths

  Your strengths answer a question the client asks without asking it: why you rather than someone else?

• Your team

  Introducing your team puts faces to your business. People entrust their home or their company to people more readily than to a company name.

• Your testimonials

  One client testimonial is worth more than anything you can write about yourself. It is someone else speaking.

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