The “Your key figures” section shows a few prominent numbers, each with what it represents.
A number is read in a second and remembered. It is often what separates an established professional from someone just starting out.
How to fill it in
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Open “Your key figures”
In the editor’s left panel.
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Fill in the “Figure” field
Short: “12”, “250”, “8 years”. This field only takes a few characters.
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Fill in “What it represents”
A clear wording: “years of experience”, “projects delivered”.
Round, honest numbers beat suspicious precision. “Over 200” is believed; “217” makes people wonder who is counting.
Avoid Only state figures you could justify. A client who doubts one figure doubts everything else.
If you are starting out and have no figures to show yet, simply hide this section: open “Additional options” and untick “Show this section on the site”. It disappears from the site without losing its content.
Worth remembering
- Only give figures you could back up.
- Three or four are enough: years of experience, customers served, jobs delivered.
Avoid Figures rounded up "to look serious".