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Your headline

The hero is your site’s first screen: one sentence, one large image, one button. It decides whether the visitor scrolls down or leaves.

The “Your hero” section occupies the top of the home page. It carries four things: a small line above the title, the main title, an introductory sentence, and a large image. Two buttons can be added.

A visitor decides within seconds whether they are in the right place. Those seconds happen here.

What each field does

  • “Main site title” — state your trade and your city. This answers “am I in the right place?”.
  • “Introductory sentence” — say what you do, in a sentence your client would understand on the phone.
  • “Large hero image” — a real photo of your work, framed at 16:9.
  • “Primary button” and “Secondary button” — choose what happens on click: call, open WhatsApp, send an email, or jump to a section.

Setting up the buttons

  1. Write the button label

    A verb works well: “Request a quote”, “Book an appointment”.

  2. Choose the action

    The “On click” menu offers: do nothing, open WhatsApp, call, send an email, go to a section, open a website.

  3. Fill in the value

    Depending on the action, the field asks for a WhatsApp number, a phone number, an email address or a section.

  4. Untick “Show this button” if needed

    A button with no useful destination is better hidden.

The WhatsApp button is often the most effective: it opens a conversation directly, without the client having to write down your number.

Avoid The hero image is the one people look at most. A blurry photo, a screenshot or an image found online is spotted immediately — and it casts doubt on everything else.

Example Plumber in Kinshasa — installation, repairs and maintenance at your home.

Worth remembering

  • State your trade, then your city or the area you cover.
  • Add what you do best, in a few words.
  • Pick a clear photo showing your work, your team or your premises.

Avoid Blurry photos, screenshots, images crowded with text, or pictures unrelated to your work.

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