The “Your strengths” section shows a few advantages side by side, each with a short title and a one- or two-line explanation.
It sits between the about section and the services: the visitor knows who you are, has not yet seen what you offer, and this is the right moment to give them a reason to continue.
How to add a strength
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Open the section
Click “Your strengths” in the editor’s left panel.
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Click “Add”
A new item appears, with its title and description.
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Write a short title
Three or four words: “Same-day callout”, “Free quote”.
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Explain in one sentence
What it concretely changes for the client.
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Reorder if needed
The “Move up” and “Move down” buttons shift the item.
The editor tells you itself when you reach the maximum number of items your template allows: the message “You have reached the maximum” appears and the “Add” button stops responding.
A strength is verifiable. “Quote within 24 h” can be checked; “impeccable quality” cannot, and commits no one.
Avoid Avoid promises you will not always keep. A client who read “callout within 2 hours” and waits two days does not come back.
Example Free quote within 24 hours — Same-day call-out — Six-month guarantee on parts.
Worth remembering
- A strength is a benefit to the customer, not a general quality.
- Three or four well-chosen points beat a long list.
Avoid The phrases everyone writes: "serious", "professional", "cheap".