The “About your business” section comes right after the hero. It carries a main text, an extra paragraph, a portrait photo, a list of strengths, and the name of the person in charge.
This is the section hesitant clients read — the ones comparing two providers before calling.
What to say
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Say what you do, concretely
Not “global solutions”: “installation, repair and electrical maintenance”.
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Say who for
Households, businesses, building managers? The client must recognise themselves.
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Say since when
Seniority reassures, even modest. “Since 2019” beats nothing.
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Add your strengths
The “Your strengths” list takes one item per line. Three is enough.
The “Name of the person in charge” field and their role appear under the photo. A real name and a real face change a lot: people call someone they have seen more readily.
Write in the first person. “I help households” reads better than “The company assists its clientele”.
Avoid A text that could describe any business does not describe yours. Read it back and ask: could my competitor copy this paragraph as it stands?
This section can also carry an introduction video. Paste a YouTube or Vimeo address into the field provided: it shows as a thumbnail, and only loads when the visitor clicks.
Example I am an electrician in Kinshasa. I work with households and businesses on installations, repairs and electrical maintenance.
Worth remembering
- A simple frame: your trade and city, then who you help, then what you offer.
- Write the way you speak to a customer. Three to six sentences are plenty.
- This text is an example of wording: nothing is saved until you write your own.
Avoid Text so general that it could describe any business at all.